Online Advertising

INTRODUCTION:
PAMEAS develops a variety of professional healthcare educational and strategic planning programs that are relevant, timely, practical, and cost-effective. The PAMEAS Digest serves our growing audience by delivering up-to-date healthcare news of value to patients, physicians, nurses, hospital administrators, industry, healthcare policy makers, and anyone else interested in the healthcare industry.

Your advertisement on PAMEAS will not only increase traffic to your website, but will also increase your visibility on web search engines and social media sites. We have an aggressive plan to increase traffic to the PAMEAS sites, including:

• Offering distinctive and appealing content
• Maintaining a PAMEAS Facebook page
• Being active on Twitter
• Maintaining our Linkedin accounts
• Keeping an active Youtube page
• Creating an iTunes U page
• Placing banner ads on other sites
• Producing several iPhone/iPad applications

Of course, our expanding efforts to increase membership in the Patient Medical Association and continuing the production of our healthcare provide rand patient education and training programs will also increase traffic to our site by highly sought readers.

Advertising on the PAMEAS family of websites is one method to support PAMEAS and its mission of Improving the Patient Experience.

• Image and Rich Media Ads placed on the home page of the PAMEAS Digest
  • Leaderboard: $599/3 month contract
  • Super Leaderboard: $799/3 month contract
  • Square: $399/3 month contract
  • Skyscraper: $499/3 month contract
• Expanding unit Ads placed on the home page of the PAMEAS Digest
  • Leaderboard: $799/3 month contract
  • Super Leaderboard: $999/3 month contract
  • Square: $599/3 month contract
  • Skyscraper: $699/3 month contract
• Contact us for other advertising opportunities on other PAMEAS websites.
• PAMEAS will post advertisements at no charge in special circumstances (e.g., non-profit organizations, special events, etc.). Contact us with inquiries.
• All creative files are due COB 3 business days prior to campaign start date.
• Submit all creative files to: advertising@pameas.org
• Please include ADVERTISER NAME and campaign start date in email subject line.

DIMENSIONS:

• Leaderboard: 728 x 90
• Super Leaderboard: 900 x 90
• Square: 200 x 200
• Skyscraper: 200 x 600

SITE HOSTED SPECIFICATIONS:
Click-through URL must be supplied with all files.

Image Ads

• File types accepted: .jpg, .gif
• Animated GIFs accepted: yes
• Max Animation: 30 seconds
• Max number of loops: 3
• Max file size: 40k

Rich Media Ads

• File type accepted: .swf
• Max animation: 30 seconds
• Max number of loops: 3
• Max file size: 40k
• Frames per second: 18-24
• Audio: Must be user initiated with a click and include a mute/stop button
• Please provide a backup image file for each swf

Click through command: Must be coded with the appropriate clickTAG on a button layer. This is mandatory in order to track clicks. The command must look exactly like this:

on (release) { getURL(_root.clickTAG, “_blank”); }

For detailed instructions on preparing Flash files, please refer to this page.

3RD PARTY HOSTED SPECIFICATIONS:
Complete redirect tags must be provided.

• Max animation: 30 seconds
• Max number of loops: 3
• Max file size: 40k
• Frames per second: 18-24
• Audio: Must be user initiated with a click and include a mute/stop button.

In-Banner Video Units

• Max initial file size: 40k
• Max additional (polite) download: 1.2 MB
• Frames per second: 18
• Audio: Must be user initiated with a click and include a mute/stop button

Expanding Units

• Max initial file size: 40k
• Max additional (polite) download: 100k
• Must be user initiated: roll over to expand; roll off to collapse
• Must include “Close X” control
• Leaderboard 728x90: Must expand down; Max expanding size: 728x360
• Super Leaderboard 900x90: Must expand down; Max expanding size: 900x360
• Square 200x200: Must expand left; Max expanding size: 200x400
• Skyscraper 200x600: Must expand left; Max expanding size: 200x1200

PRE-ROLL VIDEO SPECIFICATIONS

• File Format: FLV
• Dimensions: 480x360 (4:3 Standard) or 480x270 (16:9 Widescreen)
• Flash Version: Flash 7/Flash 8
• Video Length: 15 seconds
• Frame rate: same as source or 50% of source (15-30 fps)
• Video Data Rate: 600kbps (recommended)
• Audio Data Rate: 48kbps (recommended)
• Total Data Rate: 648kbps (recommended)
• 3rd Party Serving: A single redirect (http:// or https:// path) to the FLV is permitted. Must contain the .flv extension in the creative return. Any other ad tags (JS, HTML, or IFRAME) are not supported within the Flash environment